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Author Topic: iTunes Producer software set to release Oct 2011  (Read 1044 times)

September 20, 2011, 09:14:40 PM
Hi all,

What do you think Of a higher resolution delivery option in iTunes, and other computer media players?

In this new software, content providers will be able to upload 24 bit 96kHz file formats for sale to the public.

Do you think this will increase sales at all?

http://www.prosoundweb.com/article/all_star_mastering_pros_to_address_new_apple_itunes_producer_at_aes/


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October 19, 2011, 07:49:53 PM
Increase sales? Probably not. Fair to say most people who buy music on iTunes aren't huge on bit depth. It might be cool if we got 320 kB/s as the resolution standard instead of 256 though. That way it would be consistent with the music I rip from disk.
« Last Edit: October 19, 2011, 07:52:07 PM by Cereal_Killer »

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October 25, 2011, 03:13:47 PM
I'm cautiously optimistic that initiatives like this, in combination with cheaper storage and more available bandwidth will expose more people to high quality recordings, and may increase demand. It stands to reason that people should want to buy more music if it sounds better, in general. Of course, there will be file sharing, etc, for the foreseeable future, the industry doesn't seem to want to rethink the model, so revenues may not increase at the rate of music consumption.

Anything that can expose more people to great sounding recordings is good though, both for the listeners and for musicians!